There has been much hype over the coming of Apple’s new iPhone, which is precisely why it will disappoint. Before its presentation the iPhone was shrouded in much secrecy and speculation. Fans, even with a handful of spec’s, continue to speculate more and anticipate further surprises. Distilling down everything reveals the fact that this is the first time Apple has developed a cellular phone. I am confident that this will result in unseen problems and mass disappointment; how much depends on how quickly Apple adapts. We shall see. 2¢.